Making it happen
What’s getting in your way? Is it time? Is it available skillset in your team? Maybe the campaign is bigger than you thought? Or a colleague needs to take some time out and you must keep continuity in your comms.
Virtual/Interim Marketing Manager
Need someone to step in and hold the marketing fort for a while? I've covered periods of maternity leave, provided recruitment cover and support when someone must take leave for health-related reasons.
- Developing and delivering marketing campaigns.
- Marketing project management.
- Managing comms, newsletters, blogs, membership/supporter updates and social media.
- Maintaining and developing website content.
- Reviewing content for accuracy, tone and relevance.
- Brand guardianship.
- Writing copy; from web news to press releases, campaign landing pages and email newsletters.
- Production of case studies and blogs.
- Social media content and scheduling.
- Compilation and submission of board or commissioner reports.
- Working with third parties: agencies, graphic designers, printers, events teams, videographers, photographers, web agencies, PPC experts, SEO experts and more.
- Full handover upon return/appointment.
Email Marketing Support
Don't let your audience forget about you by neglecting your newsletter. Not everyone is on social media, and social media could be switched off at any time. Build your database of subscribers at every opportunity, and I'll write the engaging content that gets those email opens!
I can help you:
- Craft regular, impactful and engaging newsletters that people want to open when they see them land in their inbox.
- Write interesting copy that people want to read.
- Help you put together a newsletter that looks and feels on brand.
- Resize your images and videos to embed in the newsletter.
- Create meaningful thank you emails.
- Source and suggest ideas.
- Support with the journey - the welcome email, the would you still like to hear from us email.
- Write short articles for your website to link back to.
- Repurpose what you've already got and haven't been sharing in email.
Email Database Support
When is the last time you looked at the lists? Are there spammy sign-ups sending you into the next billing package? Have you got a process for adding new folks, or taking them away?
- Segment your audience so you can send specific emails to specific groups.
- Provide a list of bounceback emails to be investigated.
- Remove the pesky spam sign ups.
- Action requests to be removed (those that don't click Unsubscribe).
- Add or remove new contacts such as new team members.
- Import permitted lists of contacts - and segment them
- Help you keep your list ship shape so your opens are a true reflection of the quality of the email, not the poor quality of your list.
Marketing Leadership EA Support
Let me take some of the daily operational load and allow you to focus on strategic activities and your many meetings. Adding me to the team will allow for growth, creativity, speed things up, reduce the load (I'll get your email inbox and calendar under control), and ultimately support you and your team to increase productivity and profitability.
- Creation of briefing documents for leadership meetings.
- Tracking budget spend, liaising with invoicing suppliers to managing expenses.
- Creation of reports for key stakeholders, board members, the wider team.
- Marketing project management
- Ownership of coordinating meetings with key stakeholders and external parties, including catering, travel, and accommodation.
- Calendar and inbox management.
- Support with event coordination.
- Handle confidential information.
- Assistance with presentations.
Investing in marketing expertise
Every project is different. The minimum commitment I ask for across a project or long-term agreement is one day per week of support (8 hours per week). Projects are set at an agreed rate and timescale, fully scoped and quoted, contracts exchanged, and invoices sent at the end of the month with 7-day payment terms. All work is carried out remotely unless agreed otherwise.
Communicating with your customers
Jennifer Avila, Founder, Chimney Farm International Dog Rescue
“I was luckily introduced to Gemma via one of her clients. Gemma came highly recommended as reliable, prompt and great at what she does. Running a small dog rescue takes up a lot of time and I needed someone I could rely on to compile some newsletters for our Guardians regularly. I wanted a professional newsletter to highlight the rescue work we do. Gemma started the newsletters a few months ago and I can thoroughly recommend her services. Gemma keeps on top of me and makes sure I deliver to our customers and produces great work. 100% satisfaction.”
On top of marketing developments
Craig Jenkins, Founder, Tame Your Garden
“Gemma is very proactive, creative and comes up with great suggestions on how we can gather content whilst we’re out working that she can then use to create posts for social media. Gemma worked on our previous website and the newer updated version to make sure potential clients understand how we can help them and to help us generate more new enquiries. Gemma has done a brilliant job supporting Tame Your Garden over the past 10 years through her knowledge of digital marketing and social media, I would recommend her support to any business owners.”
Time is ticking!
Don't let the clock run out! Talk to me about your upcoming project or campaign.
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